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March 8, 2014

PhD dissertation defense Nicolle Lamerichs

We have another upcoming PhD dissertation defense to mention here: our colleague Nicolle Lamerichs will defend her thesis Productive Fandom: Intermediality and Affective Reception in Fan Cultures at Maastricht University. Here's the teaser text from the back cover of the dissertation:

Loners, geeks, fanatics - fans have often been misunderstood and ridiculed in popular media. Productive Fandom proves this imagery to be false and offers a media ethnography of fan cultures as they are lived: social, creative and felt spaces of productive reception. Fans appropriate populare culture to suit their alternative tastes.
Written from an insider's perspective, Productive Fandom explores these rich subcultures that provide new insights on the shared spaces of consumers, producers and media texts. Productive Fandom shows that fans are above all creative. They write their own stories, "cosplay" in their own dresses and invent their own games. Fandom is a rich and vibrant culture of rewriting - a formation of media spaces and audiences that come together online and offline.
Fandom gets more complex as media franchises are distributed across different platforms and audiences translate a television text from one medium to the other. Intermediality is a core concept in this study that shows the diversity of contemporary fandom by studying fans of Sherlock, Glee, Firefly and other popular franchises. The book addresses both scholars and fans and tackles broader questions about production hierarchies, gender, sexuality, play and affect. 

The defense ceremony will take place on March 26, at 12.00, at the Maastricht University Aula,  Minderbroedersberg 4-6, Maastricht.  

February 28, 2014

PhD dissertation defense Teresa De la Hera Conde-Pumpido

We are proud to announce the upcoming PhD dissertation defense of our colleague Teresa De la Hera Conde-Pumpido. The title of her thesis is Persuasive Structures in Advergames: Conveying Advertising Messages Through Digital Games, and here's a short summary:

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. Digital games specifically designed for a brand with the aim of conveying an advertising message, are known as advergames.
The increasing interest in the use of digital games as a marketing strategy is undoubtedly related to the development of new technologies and the proliferation of broadband and mobile devices and the closely popularization of digital games. However, despite the increasing interest in this marketing strategy, marketers and marketing companies still need more knowledge about the potential of digital games as a medium to convey advertising messages. This thesis aims at broadening the understanding of how advertising messages can be embedded within digital games.
In this thesis an interdisciplinary framework is used in order to outline a theoretical model aiming to structure the existing knowledge to help explain how persuasive communication works within digital games.

You are welcome to join us at the defense ceremony, which will take place on Monday March 17, between 12:45 and 13:45, in the Academiegebouw (Senaatszaal) in Utrecht. More information can be found here.

January 30, 2014

Graduate Program Game Research at Utrecht University

We are delighted to be able to announce that Utrecht University is on the verge of starting a Graduate Program in Game Research for selected (research) master students participating in one of the participating programs:

Game and Media Technology 
Media and Performance Studies
Artificial Intelligence
Computing Science 
Business Informatics 

Within this graduate program Game Research, excellent student can be offered a PhD position on a research project written by themselves. There is room for four such PhD positions, two starting September 2015, two starting in September 2016. The PhD positions are funded by the NWO Graduate Program

For more information on how to apply for admission to the Graduate Program Game Research, please go the the program's website HERE